Pictures have always been embraced by the creative and the sentimental, but as we march forward with the tech age, its artistic nature offers many practical, profitable applications. Studies show our brains respond to images many times faster than we do words.
As information becomes more and more accessible, there’s less time to sell yourself as the playing field continuously levels itself. One of the best ways to capture your audience is to let your work speak for itself. Project photos demonstrate your skills and highlight your style.
Here are some reasons to invest some time into project photos:
- Build Trust
Like good ratings and reviews, good photos can reinforce your service offerings and your reputation — showing potential customers that they can trust you to deliver on your promises. When homeowners can see that you’ve performed quality work for other homeowners with similar projects, it gives them the peace of mind they need to hire you with confidence.
2. Highlight your Style
Most people need to see photos to believe that a product or service is right for them. Think about the last time you went shopping for furniture or something of great value to you. Chances are you wanted to see it in person, or at the very least, have photos for reference. Photos give you the opportunity to set yourself apart and highlight your style.
3. Validate your Demand
Posting at least once a week highlights the relevance and demand of the services which you offer. It also gives you the opportunity to periodically highlight the different services you offer without being annoying to prospective clients.
4. Inspire Others
We’ve all visited Pinterest at some point for some good ole inspiration – be it for outfits, gifting, or interior design. You’re the pro, and this is your chance to build a platform your followers can count on for upcoming trends, game-changing technology as it applies to the services you offer, as well as, current events as it relates to your industry. Photos offering ideas tied to each of these themes will undoubtably inspire both those in search of a solution and those just browsing. The effect this has on prospective clients cannot be understated as familiarity and brand awareness is built.
Bonus Tips:
1. Post only high-quality images:
Ensure that you’re uploading high-resolution photos that truly showcase the quality of your work.
2. Include before and after photos:
People can really get a feel for how good something is when they can see how bad it was to begin with.
3. Post a range of projects:
Post photos of a wide range of projects to demonstrate the full extent of your specialized skills and service offerings.